Antony Williams Vadassery
AI Product Marketer
Results-driven AI Product Marketer with a proven track record scaling brands across B2B SaaS, B2C, and D2C industries. I’ve led high-performing teams to drive 3x growth in sales and achieved a 127% YoY revenue increase through digital marketing, growth hacking, content-led brand building, and moment marketing.
About Me
My campaigns have consistently delivered a 3:1 ROI (INR) and cut ad costs by over 23%+, all while building meaningful customer engagement and driving business growth. I thrive at the intersection of data, creativity, and customer insight-turning business vision into measurable impact. My GTM strategy took a SaaS product from 0 to 100 in 7 months.
AI Digital Marketing BATMAN | B2{B+D}/2C Product Growth Marketing | GTM | SaaS Brand Marketing | SMM | SEO | SEM | WhatsApp Marketing & Sales Automation + ChatBot | eCommerce Specialist | WP Blogger | FullStack Marketer
Skills & Expertise
Portfolio & Projects
Azorte – Brand Pricing Strategies & User Personas
Detailed analysis of brand pricing and user profiling.
Project details available upon request.B2B AI Powered Project Management Tool
Brand Positioning & Messaging for an AI-powered tool.
Project details available upon request.Launching Beardo’s premium beard care kit
Go-To-Market strategy for a D2C product.
Project details available upon request.WATI – Setting up OKRs & KPIs
Strategic objective and key results setup.
Project details available upon request.WATI – Sales Enablement Strategy
Developing strategies to empower sales teams.
Project details available upon request.WATI – Consumer Psychology Deep Dive
Understanding consumer behavior for marketing.
Project details available upon request.Stable Money – Marketing Research Report 2025
Comprehensive marketing research insights.
Project details available upon request.Books I Have Published
How To Sell The EMC³ Way: Mastering the Art of Strategic Outreach
A guide to strategic sales outreach.
The Updated WhatsApp Commerce Playbook For eCommerce Founders & Marketers
Sell More, Grow More & Build More using WhatsApp.
From Pings to Purchases: WhatsApp Strategies for Digital Marketers
Strategies for leveraging WhatsApp in digital marketing.
The SaaS Prescription: Is Your Product a Painkiller, Antibiotic, or Vitamin?
Analyzing product value in the SaaS landscape.
Experience
Lead Product & Digital Marketing
Hello24ai
- Expanded product presence and brand awareness across the Middle East, Latin America, and Europe through geo-targeted campaigns, localized content, and strategic partnerships-driving 11% quarterly growth in new client acquisition.
- Boosted new feature adoption by 30% through targeted onboarding, in-platform messaging, and 1:1 customer education initiatives.
- Elevated customer retention by 18% by optimizing lifecycle marketing campaigns and aligning product value with user needs.
- Achieved a 20% MoM sales increase by launching performance-driven campaigns, refining positioning, and activating re-engagement workflows.
- Increased qualified lead volume and conversion rate by 15% through A/B tested funnels, persona-driven content, and marketing-sales alignment.
Head Digital Marketing
DCSMAT Group of Institutions – DCKF
- Achieved 30% ROI in Business Growth, saved 10% sales cost/ROAS and over achieved the revenue target by INR 6 Crores.
- Spiked offline store visitors by 203% with Brand Engagement, SEO, Local Ads, Google Business Listing.
- Increased social media followers on Instagram by 27%, Facebook by 11% and LinkedIn from 0 to 500 within a span of 4 months.
- Made viral engagement posts on Facebook which resulted in INR 1 Lakh per day revenue in sales.
- Increased web traffic from 10k to 41k in a span of 8 months via local SEO, Display campaign, SEM and SMM.
- Increased open rate in emails from less than 1% to 4% in the audience group of less than 22 years age in less than 2 weeks period.
Previous Roles
Digital PR Strategist (Kerala Architecture Festival – SPACES), Social Media Engagement Strategist (Kerala Literature Festival – KLF), Product Marketing & Social Media Content SPLN (DC Books), Digital Marketing Intern (PixelTrack/DigitalDeepak.com), Senior Manager (IIFL Wealth Management Ltd), Deputy Manager (Kotak Mahindra Bank Ltd), Assistant Manager (The Axis Bank Ltd), Associate (The Federal Bank Ltd).
Notable achievements include ranking 1st at country level in general insurance revenue, leading branch automation projects, and consistently exceeding revenue and target goals.
Education & Certifications
Product Marketing Mentorship Program
Young Urban Project (2025)
Product Management Marketing: Dekker’s Product Marketing MBA
Udemy (2024)
Product Management 101 by Todd Birzer
Udemy (2024)
Brand Marketing (8 Weeks Mentorship Program)
Growth School (India) (2022)
Advanced Certificate in Digital Marketing & Communications
MICA (India) + UpGrad (2021-22)
Content Marketing Certified
HubSpot Academy (2020)
Content Marketing, SEO Fundamentals, Technical SEO, SMM Fundamentals, SEMrush Content Marketing ToolKit
SEMrush Academy (2020)
Google My Business, Analytics, Display Ads
Google (2020)
Social Media Marketing
eMarketing Institute, Copenhagen, Denmark (2020)
Certificate Of Graduation Digital Marketing Basic Course
DigitalDeepak.com (India) (2020)
